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Sunday, December 8, 2013

Using a Real Life Example of a Company Outline the Key Components of a Customer Driven Marketing Strategy...

The Xbox 360 patch ease produced by Microsoft is a game encourage that will bring you fun and leisure. Distributed in stores much(prenominal) as racy, the Xbox 360 will satisfy you in the departments of entertainment and amusement. Millions of sight well-nigh the world including myself have witnessed firsthand what this great game locker post grant you. Microsoft distributing its proceeds in dissimilar stores such as Game allows them to use a guest operate merchandise strategy in ensuring the product attracts and retains customers. Utilising the list components, identifying your cigaret market, value satisfaction and relationship marketing (University of westward Sydney 2012) will provide Game the edge everywhere rival in selling the product and maintaining customers. Target marketplace: It is measurable to target a specific market fraction as it will save every comp all condemnation and money. Microsoft researches the demographic characteristics of custo mers such as age, gender and income to find the close to desirable target for their product the Xbox 360. This research has allowed Game to target the late teenage years of boys who are 16-21, as the Xbox 360 has proved it is virtually suitable for them, as every teenager enjoys entertainment and leisure.
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determine Satisfaction: A company must everlastingly dress in consideration what the customers really need, and offer the consumers a roll of benefits in return of the price they paid (T Chikweche[University of Western Sydney], 2012, welt 1 27 February).In this case Microsoft offers many benefits such as being able to access foxtel on the Xbox and! discoverer videodisks, wireless internet and most importantly entertainment. Everyone including myself enjoys a berth of leisure time on a chance(a) basis as work or school can cause the great unwashed stress. Microsofts Xbox 360 allows these people to relieve any stress they whitethorn have had and just get past from everything. The leisure this product brings you is unexplainable as it simply calms you start and makes you feel that...If you expect to get a full essay, high society it on our website: OrderCustomPaper.com

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