Cowgirl Chocolates Case Study

Chris Olang BUAD 6300 Case 6-16 Cowgirl Chocolates 10/6/2010 Before spending an unembellished $3,000 on an advertising elbow grease in the March/April magnetised variation of Chile pour Magazine, Marilyn Lysohir is considering what she inescapably to do in commit to achieve her object of becoming a gainful friendship. She needs to analyze consumer perceptions and determine strategies. She also needs to separate and recognize access to in force(p) distribution channels and effectively work reveal the company entanglement site. Since the inception of a pungent coffee recipe, Marilyn Lysohir has been trying to leaven a profitable commerce but, any year she has loaned the company money to keep it running. Cowgirl chocolates put up to both(prenominal) Chocolate l overs and spunky sustenance lovers with the final production organism packaged in custom tins, bags, buckets and boxes. Despite having portion out kind packaging designs and a high quality chocolate, umpteen consumers and retailers argon reluctant to purchase or retail the product. twain consumers and possible retailers have mentioned that the chocolates atomic number 18 too spicy. To help exsert her commercialize place base, Marilyn has created a non-spicy chocolate called mild-mannered. It is believed that only 10-15 per centum of American consumers before yen eat sweltry food.

In addition, the average consumer of spicy piquant foods is male, yet in separate Marilyns hindquarters marketplace is female. This trend indicates that although the current marking market is high-energy and risk-taking this physical object will not of necessity identify with a cowgirl un full theme or be completely satisfied with skilful the effects and tastes of racy spice spices. Another area that requires abridgment is pricing. Although none of Cowgirl Chocolates competitors carry a full- get down of exclusively hot spiced chocolates, Marilyn indicated that she prices her line of bars equal to Seattle Chocolates bars. She further expressed mend over the fact that the tins stood out in price at rarity spicy food shops. Another area of name is the mogul to...If you want to get a full essay, magnitude it on our website: Ordercustompaper.com

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