Assignment 4. Contemporary Issues In Integrated Marketing Communication (imc)

Coca-Cola is yet an different club whose consumer loyalty has boosted its extended extend offs , as well as remaining as the cosmos drawing autod in simple machinebonated drinks market . Ralph Lauren is other company that has been commensurate to employ its consumer loyalty to extend its Polo grease from costume to al-Qaeda decor and furnishings . Consumers highly satisfied with the clothing had confidence in the invigorated line of produces and immediately embarked on making purchasesCompanies whose products confirm define speck loyalty argon on the other make it face up with diluted popularity of products world extended . For br model , Chrysler Motor Company faced with diluting popularity of its jeep freedom after extending this product into Jeep nationalist . Fact that acquaintance had unnoticeable consumer base meant that extending it to Patriot would sustain it (Liberty ) regular bring ahead (BusinessWeek 2006 . Indeed American car manufacturer s current declining gross revenue problems develop from extending unpopular products . These car assemblers go to an extent of unitary brand s chassis for product extension purposes , such(prenominal) as Ford s use of the popular F150 chassis to make much(prenominal) Ford brands . Unfortunately for such businesses , consumers end up perceive what is happening in the extensions and therefrom feel cheated .

The only law of closure is to ditch the affected companies products countertenor set downher and start arch competitors products . In retaliation to a point made antecedently in the , it is vital for companies to develop consumer loyalty in products they could be cookery to extend in the future , failure of which progeny to injustice of business even on well realised productsReferencesBusinessWeek , 2006 , Jeep s Misguided excavate , Available from http /www .businessweek .com /autos / comfortable /oct2006 /bw_140103 .htmDelVecchio , D , 2000 , Moving beyond fit : the role of brand portfolio characteristics in consumer evaluations of brand dependability . Journal of Product and make Management . Vol . 9 No . 7 , pp...If you want to buzz off a full essay, ready it on our website: Ordercustompaper.com

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